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The IT sector in Greece is expected
to grow continuously in the coming years. This growth is due to:
The constant development of technology and the appearance of new
pioneering products, allowing a new wave of demand for products
and services.
The penetration rate of PC technology in
the greater part of the population.
The need for public organizations to modernize.
The Euro.
2004 Olympic Games Preparations.
The abolition of duties in the products of this sector.
The most important factor that will affect the demand in IT products
and services, in the following years, is the low penetration rate
of IT in Greece. According to the latest research, spending on IT
(relative to GDP) in Greece lags greatly behind other European markets,
which, consequently, increases the business opportunities the Greek
market has to offer.
Moreover, the need for organisations
to modernize, the constant developing of IT products, PC peripherals,
consumables, etc., as well as their applications, like home banking,
internet services, telecommunications and much more, create new
needs.
The main characteristics of the IT
sector in Greece are:
The large number of companies active in the sector.
Separation of the companies in large sized companies (dealers, distributors
of foreign manufacturers), and small sized firms (retail chains,
small software developers).
Market concentration, due to the increasing competition, which is
to the advantage of large corporations.
Prospects of high rates of growth in all the complimentary
sectors of the market (hardware, software, and services).
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